About

About Us

Icon Advertising Inc. is a dynamic company based in Vancouver, Canada and Santa Clara, California specializing in media planning & buying for a full range of corporate clients.

We offer a complete spectrum of advertising services to help you optimize your market exposure whether you advertise locally or nationally.

 

Let Us Take The Guesswork Out Of Your Advertising

Who we are

Over time our experienced negotiators have built strong alliances with several broadcasters and networks to provide a customer-oriented super force enabling us to cross-over markets and access media world-wide.

We offer a complete spectrum of advertising services from consultation, product placement, media buying & planning strategies, PR services film and tv services.  

We can provide sophisticated and effective solutions for all your advertising initiatives.

The synergy between our marketing, promotions and production teams is unparalleled. The ICON “TEAM” possess the talent, savvy and expertise to create innovative campaigns.

The media buying world is full of choices–Internet, radio, television, outdoor, indoor, print and more. It can be a very long and difficult process.

We identify the “Best” media mix suitable to your budget and enable advertisers to build product identity, gear towards maximizing impact for market coverage.

We can provide sophisticated and effective solutions for all your advertising initiatives.

The synergy between our marketing, promotions and design teams is unparalleled. The ICON “TEAM” possess the talent, savvy and expertise to create innovative campaigns.

Media Buyers  do ALL the work so you don’t have to.

Let us take the guesswork out of your advertising.

WHAT we do

We’ll make the most of your Ad Dollars.

Media Buying enables advertisers to build product identity. Gear towards maximizing impact for market coverage and…Our negotiators have built strong alliances with several broadcast stations and networks to provide a customer-oriented super force enabling us to cross-over markets and access media world-wide.

It is the media buyers who negotiating special deals with the broadcasters, networks and buy the best parcels of ‘slots’ to achieve the best cost.

We can provide sophisticated and effective solutions for all your advertising initiatives.

The synergy between our marketing, promotions and production teams is unparalleled. The ICON “TEAM” possess the talent, savvy and expertise to create innovative campaigns.

What is Media Buying and how it works.

Our strategies allow us to optimize what is bought which is dependent on budget, type of medium (radio, internet, TV, print, outdoor), target audience, time of day for broadcast. We calculate how much time and space is wanted for Radio, Television, Outdoor & Indoor Media, Print and major Internet sites reaching thousands, even millions of potential customers around the clock.

Icon delivers our clients results and return of investment by evaluating factors based on but not limited to station formats, pricing rates, demographics, geographic, and psychographics relating to our clients particular product or service objectives.

Successful Media Buying requires two phases; a strategic alliance with media owners to inform our clients about new advertising opportunities and secondly the clout to ensure our clients pay a competitive price and get return of investment.

01

Successful Media Planning

The first thing we do, using a combination of research techniques, our experience and analysis is to determine with our clients who their most likely or most desired customers are.

We then determine which media these potential customers see, read, hear or engage with the most.  This is the media planning stage of a campaign.  We plan advertising campaigns that reach intended audiences, with the minimum amount of wastage.

After this initial planning stage, we then work alongside creative agencies who actually make the advertisements.

It is our responsibility to get the advertising on television,  radio, press , cinemas, billboards, poster sites and online. This is what we call media buying.



02

Successful Media Buying

During the buying stage, Icon negotiates the best possible prices with media owners such as television, radio stations, magazine publishers and website owners for the space or airtime.

Our strong relationships and strategic alliance with broadcasters, enable us to buy media at an incredibly competitive price.

Even so, we are always looking for innovative ways to reduce costs further and increase the effectiveness of advertising – whether on screen, outdoors or online.

Selecting the right Media Mix within budget can be very long and difficult process

Let us help you manage your advertising so you can focus on running your business