MediA Planning & Buying
Media Buying enables advertisers to build product identity. Gear towards maximizing impact for market coverage and…Our negotiators have built strong alliances with several broadcast stations and networks to provide a customer-oriented super force enabling us to cross-over markets and access media world-wide.
Explore Media Planning & Buying
It is the media buyers who negotiating special deals with the broadcasters, networks and buy the best parcels of ‘slots’ to achieve the best cost.
Successful Media Buying requires three phases
Media Buying Connects Brands to Customers
Though the years our experienced negotiators have built strong strategic alliances with media owners to inform our clients about new advertising opportunities.
expertise in Negotiations
Secondly, unparalleled negotiation power and clout when buying media on behalf of our clients. to ensure our clients pay a competitive price and get return of investment.
We offer our clients innovative opportunities to reduce costs further and increase the effectiveness of advertising – whether on screen, outdoors or online.
Have your product placed in a TV Show
We have sponsorship opportunities including product placement and commercial spots available
In a nutshell, product placement is the promotion of branded goods and services within the context of a show or movie, rather than as an explicit advertisement.
When you see a product or service appear in a TV show, or in a motion picture, the company behind it has usually (but not always) paid for their brand to appear on screen or on the radio.
Also known as embedded marketing or advertising, it has been around for decades, but marketers have become much more sophisticated in the way they use it. Once a very obvious form of sponsorship, product placement is sometimes flying under the radar. You barely notice that every single car used in the movie or show was from only one auto-maker. Or, that everyone drinks the same brand of soda.
Some of the most infamous product placement scenes in movies include:
The Texaco oil change service in Back To The Future 2
The BMW ad in the 1995 movie Goldeneye
Reese’s Pieces were everywhere in E.T. (M&Ms turned it down)
The GM vehicles in Transformers
Converse and Audi in I, Robot
Xbox, Puma, Calvin Klein and Speedo in The Island
"CREATING EMOTIONAL CONNECTIONS BETWEEN BRANDS AND FANS."
Mr SongWriter Publishing