Media Planning & Buying
Specialists
Our experienced negotiators have built strong alliances with several TV networks to provide a customer-oriented super force enabling us to cross-over markets and access media world-wide.
We offer a complete spectrum of advertising services from consultation, product placement, media buying & planning and PR services.
The synergy between our marketing, promotions and production teams is unparalleled. The ICON “TEAM” possess the talent, savvy and expertise to create innovative campaigns.
We’ll identify the “Best” media mix suitable to your budget, build product identity and maximize impact for your market coverage.
Successful Media Buying requires strategic alliances with media owners, the clout to ensure our clients pay a competitive price and ROI’s
01
market Analysis
Performing a market analysis involves determining who your audience is. The audience is the number and type of people your advertising targets. The audience can be classified according to age, sex, income, occupation, etc.
02
Establish Media Objectives
Build Media strategy development and implementation
03
Set strategy
We offer our clients innovative opportunities to reduce costs further and increase the effectiveness of advertising – whether on screen, outdoors or online.
Selecting the right Media Mix within budget can be a very long and difficult process
Let us help you manage your advertising so you can focus on running your business